A brand new current account that had a market-leading rewards proposition and punchy brand. I joined to project in January 2024 and owned several parts of the design from scratch.
Public launch was in June 2025 and we have surpassed 100k customers.
My role
I was 1 of 3 designers across multiple squads. I owned research, testing, UI+UX in specific areas of the overall product.
2024-25
Starting point
After starting out its banking journey as a savings and lending specialist, Zopa decided it needed to play a more central role in customers’ everyday banking. We wanted to deepen relationships and promote cross-sell.
Challenge
There are several established challenger banks with years of development ahead of us and most people are very attached to a long-term bank account. There is a lot of inertia to overcome to attract them to us.
I was tasked with defining the MVP architecture.
Steps
Delight
To increase retention and engagement, I identified key actions and moments where we could introduce more delight and brand presence.
Peak-end rule
I focused on peak moments, such as when monthly interest is paid, and lifted the experience with an upbeat push notification, illustration, animation, and by offering more information to help the user appreciate the value they are achieving over time.
I designed the monthly, closing and annual interest statements.
My guiding principles were to include clear and digestable summaries at a glance,
Outcome & reflections
I was very proud to be part of this major product launch that took over 24 months for the company to build (I was involved for 18 months). A current account is a large and complicated product, so it was challenging to build a highly rewarding, easy to use and delightful experience capable of attracting customers away from their existing accounts.
The project’s success hinged on maintaining a fast delivery pace. It required me to be highly organised and stay closely aligned with the roadmap. Every week was planned and optimised working closely with my PM and Engineering Manager. It sharpened by presenting skills by regularly presenting to senior PMs and Directors.
Now that we have usage data and a regular line of feedback from customers, we have an opportunity to make improvements and measure the impact. I will add this to my portfolio in due course.
A brand new current account that had a market-leading rewards proposition and punchy brand. I joined to project in January 2024 and owned several parts of the design from scratch.
Public launch was in June 2025 and we have surpassed 100k customers.
My role
I was 1 of 3 designers across multiple squads. I owned research, testing, UI+UX in specific areas of the overall product.
2024-25
Starting point
After starting out its banking journey as a savings and lending specialist, Zopa decided it needed to play a more central role in customers’ everyday banking. We wanted to deepen relationships and promote cross-sell.
Challenge
There are several established challenger banks with years of development ahead of us and most people are very attached to a long-term bank account. There is a lot of inertia to overcome to attract them to us.
I was tasked with defining the MVP architecture.
Steps
Delight
To increase retention and engagement, I identified key actions and moments where we could introduce more delight and brand presence.
Peak-end rule
I focused on peak moments, such as when monthly interest is paid, and lifted the experience with an upbeat push notification, illustration, animation, and by offering more information to help the user appreciate the value they are achieving over time.
I designed the monthly, closing and annual interest statements.
My guiding principles were to include clear and digestable summaries at a glance,
Outcome & reflections
I was very proud to be part of this major product launch that took over 24 months for the company to build (I was involved for 18 months). A current account is a large and complicated product, so it was challenging to build a highly rewarding, easy to use and delightful experience capable of attracting customers away from their existing accounts.
The project’s success hinged on maintaining a fast delivery pace. It required me to be highly organised and stay closely aligned with the roadmap. Every week was planned and optimised working closely with my PM and Engineering Manager. It sharpened by presenting skills by regularly presenting to senior PMs and Directors.
Now that we have usage data and a regular line of feedback from customers, we have an opportunity to make improvements and measure the impact. I will add this to my portfolio in due course.
A brand new current account that had a market-leading rewards proposition and punchy brand. I joined to project in January 2024 and owned several parts of the design from scratch.
Public launch was in June 2025 and we have surpassed 100k customers.
My role
I was 1 of 3 designers across multiple squads. I owned research, testing, UI+UX in specific areas of the overall product.
2024-25
Starting point
After starting out its banking journey as a savings and lending specialist, Zopa decided it needed to play a more central role in customers’ everyday banking. We wanted to deepen relationships and promote cross-sell.
Challenge
There are several established challenger banks with years of development ahead of us and most people are very attached to a long-term bank account. There is a lot of inertia to overcome to attract them to us.
I was tasked with defining the MVP architecture.
Steps
Delight
To increase retention and engagement, I identified key actions and moments where we could introduce more delight and brand presence.
Peak-end rule
I focused on peak moments, such as when monthly interest is paid, and lifted the experience with an upbeat push notification, illustration, animation, and by offering more information to help the user appreciate the value they are achieving over time.
I designed the monthly, closing and annual interest statements.
My guiding principles were to include clear and digestible summaries at a glance, and be highly accessible with purposeful use of colour and spacing.
Outcome & reflections
I was very proud to be part of this major product launch that took over 24 months for the company to build (I was involved for 18 months). A current account is a large and complicated product, so it was challenging to build a highly rewarding, easy to use and delightful experience capable of attracting customers away from their existing accounts.
The project’s success hinged on maintaining a fast delivery pace. It required me to be highly organised and stay closely aligned with the roadmap. Every week was planned and optimised working closely with my PM and Engineering Manager. It sharpened by presenting skills by regularly presenting to senior PMs and Directors.
Now that we have usage data and a regular line of feedback from customers, we have an opportunity to make improvements and measure the impact. I will add this to my portfolio in due course.